Partnering with Granada

Granada, the UK’s leading independent secondary glazing business, is establishing its own approved partners programme.

The scheme is open to professional installers, specifiers and trade partners who wish to take advantage of a number of training, sales and marketing, and technical support initiatives.

Granada trade sales manager, Deborah Beeley, said: “The business continues to grow rapidly and we are keen to maintain our great support for those already singing our praises. In addition to establishing closer ties with our loyal trade customers, we’re also looking to develop closer dialogue in order to provide better training, grassroots sales support at trade shows and in print, and increase lead generation.”

As well as marketing support and access to homeowner enquiries, the approved partners will be able to visit the Granada head office to learn more about fitting and product issues, whilst structured and retrospective discounts will also be on offer for top sellers.

“The idea has come out of our discussions with some of our long-standing partners,” adds Deborah. “They greatly welcomed our help with troubleshooting or surveying and fixing issues, so we felt the time was right to develop a more structured approach.”

Mark Rowe, Granada’s installations manager with over 20 years’ fitting experience will be on hand to provide training and support, as well as impart advice learned from his other role as Granada’s commercial team installation leader.

“We have one of the easiest products on the market to fit,” says Mark, “but there are many different options and permutations available and it is natural that some installers may have alignment issues or other problems from time to time. We hope that by increasing the dialogue between us and getting regular feedback, we’ll be able to keep those to a minimum and maintain our high quality standards.”

One of Mark’s first projects is host fitting demonstrations and discussions at the FIT show (Stand 334) in April, where it’s also anticipated that a number of partners will be added to the scheme.

With initial and ongoing support available, and a Q&A session already in the works, Granada is also adding extra resource in the form of a new field sales executive, Tom Edwards. Tom, 38, has a wealth of knowledge having worked in both trade, corporate and retail positions across the glazing industry and business support sectors.

Said Tom: “It’s a great time to be joining the team here. Granada has an excellent reputation for product quality and it makes it that much easier when providing customer support and service. There’s a great deal of technical and industry experience within the business too, and I’m looking forward to bringing my own experiences to bear from over a decade in sales and new business management.”

Granada has recently enjoyed an unprecedented period of growth following investment in a new head office, new staff and demonstration facility.

Major contracts with national partners have also followed, including hotel chains, museums, banks, housing associations, the NHS and other commercial bodies, whilst the business has gained a considerable reputation amongst heritage and residential customers through a respected network of installers.